Viral Marketing

Taking a different approach to traditional marketing, viral marketing uses marketing techniques to spread brand awareness or a message via word of mouth over existing social networks, usually the internet. Humorous YouTube videos, addictive flash games, shocking images or outrageous messages are good tools for getting your marketing to “go viral”. Sometimes it’s a case of hit & miss but when your viral campaign does take off, it can exceed all expectations.

Viral marketing is basically "word of mouth" spread via social networks.